Wednesday, 26 June 2013

Advice When Entering a Catering Business

People who have a knack for cooking naturally think about sharing their talent by venturing into catering, the business of providing food service to events like weddings, conventions, and banquets. If you feel you are ready to enter the exciting and rewarding world of catering, it helps to remember the following advice.

  • Specialization – to set yourself apart from the competition, you need to find your niche, whether it's in vegan cuisine or specialty cocktails, to name a few; although smaller towns demand you to be a jack of all trades, it is more lucrative to know and stick to what your edge is
  • Logistics – the start-up cost of a catering business is low since you can initially outsource and rent supplies like tables, utensils, and linens; moreover, take into consideration how you will transport food and how you will maintain the temperature, especially if the site has no kitchen available
  • Marketing – since you have no retail space, marketing and branding are critical in this business; a website, where potential clients can know more about you and your history and perhaps hire you for a gathering, is a vital tool; nevertheless, have a professional web designer create it

These are just some of the things to consider once you start your own catering company. If you are organized, far-sighted, and patient enough, the aroma of your cooking will soon enough reach them, and the cash piles eventually will come in.


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